Design management : organisation and marketing perspectives / by Sotiris T. Lalaounis ; foreword by Rachel Cooper

Include bibliographic references and index

Contents : Chapter 1.Introduction : design management & the creative economy --Chapter 2. Design research : framing the design problem & identifying design opportunities -- Chapter 3. Incorporating design thinking into the organisational dna -- Chapter 4. Strategic design management : developing the design strategy -- Chapter 5. Understanding individual & organisational creativity -- Chapter 6. Organising for design innovation : organisational paradoxes & ambidexterity -- Chapter 7. Human experiences & design management -- Chapter 8. Human-centred design: co-creation & design management -- Chapter 9. Design consultancies as professional service firms -- Chapter 10. Conclusion : leading through design

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management. This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare.