Visual communication design : an introduction to design concepts in everyday experience / Meredith Davis and Jamer Hunt

By:

Davis, Meredith

Contributor(s):

Hunt, Jamer

Language: English Series: Required Reading RangePublication details: Bloomsbury Visual Arts, 2017. London :Description: 208pISBN:

9781474221573

Subject(s):

DDC classification:

745.4 DAV-V

Summary: This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Books	Library, SPAB L-1	Non Fiction	745.4 DAV-V (Browse shelf(Opens below))	Cop. 2	Available	Rec. by Shikha Agrawal		010951
Books	Library, SPAB L-1		745.4 DAV-V (Browse shelf(Opens below))	Cop. 1	Available	Rec. by Saurabh Tewari		010823

Total holds: 0

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This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc.

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