Visual communication design : (Record no. 9604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01391 a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210105104810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180918b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781474221573 |
| Binding type | pbk. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 745.4 |
| Item number | DAV-V |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Davis, Meredith |
| 245 ## - TITLE STATEMENT | |
| Title | Visual communication design : |
| Remainder of title | an introduction to design concepts in everyday experience / |
| Statement of responsibility, etc | Meredith Davis and Jamer Hunt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Bloomsbury Visual Arts, |
| Year of publication | 2017. |
| Place of publication | London : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 208p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Required Reading Range. |
| 520 ## - SUMMARY, ETC. | |
| Abstract, etc | This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | DES |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Design-Textbooks. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Visual communication-Textbooks. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hunt, Jamer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Koha item type | Public note | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, SPAB | Library, SPAB | L-1 | 17/09/2018 | SPAB/LIB/2018-19/B836 | 2018-07-14 | TB7935 | 2018-09-08 | Technical Bureau India Pvt. Ltd. | RS2807.06 | 1824.59 | 745.4 DAV-V | 010823 | Cop. 1 | Books | Rec. by Saurabh Tewari | |||
| Library, SPAB | Library, SPAB | L-1 | 29/11/2018 | SPAB/LIB/2018-19/B844 | 2018-10-03 | IN5584 | 2018-11-22 | Baroda Book | RS2981.01 | 1907.85 | 745.4 DAV-V | 010951 | Cop. 2 | Books | Rec. by Shikha Agrawal | Non Fiction |