We are like that only : understanding the logic of consumer India / by Rama Bijapurkar

By:

Bijapurkar, Rama

Material type: Text

TextLanguage: English Publication details: Portfolio/Penguin Books: 2013. New Delhi:Description: xvii, 294 pISBN:

9780143065975

Subject(s):

Consumption (Economics) -- India

DDC classification:

339.470954 BIJ-W

Contents:

1.Made for India-- 2.The mixed messages from consumer India-- 3.Why bother with consumer India-- 4.Understanding consumer India's demand structure -- 5.Just how much purchasing power does consumer India actually have-- 6.Schizophrenic India-- 7.Demographic psychographic and social determinants of consumption-- 8.How to read and predict change in consumer India-- 9.Cultural foundation of consumer India -- 10.Young India , woman India: a closer look -- 11.Rural consumer India-- 12.Understanding the bottom of the pyramid consumer India -- 13.Winning in the Indian markets.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Library, SPAB F-2	Non Fiction	339.470954 BIJ-W (Browse shelf(Opens below))	Available		008494

Total holds: 0

1.Made for India--
2.The mixed messages from consumer India--
3.Why bother with consumer India--
4.Understanding consumer India's demand structure --
5.Just how much purchasing power does consumer India actually have--
6.Schizophrenic India--
7.Demographic psychographic and social determinants of consumption--
8.How to read and predict change in consumer India--
9.Cultural foundation of consumer India --
10.Young India , woman India: a closer look --
11.Rural consumer India--
12.Understanding the bottom of the pyramid consumer India --
13.Winning in the Indian markets.

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