We are like that only : (Record no. 6259)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01135nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201127150345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160802s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780143065975 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 339.470954 |
| Item number | BIJ-W |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bijapurkar, Rama |
| 245 ## - TITLE STATEMENT | |
| Title | We are like that only : |
| Remainder of title | understanding the logic of consumer India / |
| Statement of responsibility, etc | by Rama Bijapurkar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Portfolio/Penguin Books: |
| Year of publication | 2013. |
| Place of publication | New Delhi: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 294 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.Made for India--<br/>2.The mixed messages from consumer India--<br/>3.Why bother with consumer India--<br/>4.Understanding consumer India's demand structure --<br/>5.Just how much purchasing power does consumer India actually have--<br/>6.Schizophrenic India--<br/>7.Demographic psychographic and social determinants of consumption--<br/>8.How to read and predict change in consumer India--<br/>9.Cultural foundation of consumer India --<br/>10.Young India , woman India: a closer look --<br/>11.Rural consumer India--<br/>12.Understanding the bottom of the pyramid consumer India --<br/>13.Winning in the Indian markets. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumption (Economics) -- India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non Fiction | Library, SPAB | Library, SPAB | F-2 | 02/08/2016 | SPAB/LIB/14-15/B490 | 2014-09-02 | IN342 | 2014-10-31 | Baroda | | RS399.00 | 399.00 | 339.470954 BIJ-W | 008494 | Books |