000			02025 a2200265 4500
003			OSt
005			20191101160654.0
008			181130b xxu||||| |||| 00| 0 eng d
020			_a9781474262699 _qpbk.
040			_cSPAB
041			_aeng
082			_a686.22 _bJUR-R
100			_aJury, David _915120
245			_aReinventing print: _btechnology and craft in typography / _cDavid Jury
260			_bBloomsbury Visual Arts, _c2018. _aLondon:
300			_a206 p.
505			_aPart 1. Historical perspective: print, technology and revolutions -- Technology as a driver of creativity -- Craft and technology -- The business of graphic design -- Part 2. Immaterial technology in the physical world -- Networking before the Internet -- Inevitability of digital technology -- The persistence of paper -- Democratising graphic design -- Part 3. The rehabilitation of print and printed media -- Print media adapting to digital tools -- Cursing and celebrating digital technology -- Celebrating the limitations of print -- The allure of making things.
520			_aWith the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication.
650			_aDES _915121
650			_aGraphic design (Typography) _919295
650			_aPrinting _919296
650			_aGraphic design (Typography) _xData processing. _919297
690			_aGraphic design (Typography)-Data processing. _915122
942			_2ddc _cBK
999			_c9882 _d9882