000			01391 a2200229 4500
005			20210105104810.0
008			180918b xxu||||| |||| 00| 0 eng d
020			_a9781474221573 _qpbk.
041			_aeng
082			_a745.4 _bDAV-V
100			_aDavis, Meredith _931350
245			_aVisual communication design : _ban introduction to design concepts in everyday experience / _cMeredith Davis and Jamer Hunt
260			_bBloomsbury Visual Arts, _c2017. _aLondon :
300			_a208p.
440			_aRequired Reading Range. _937679
520			_aThis is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc.
650			_aDES _937485
690			_aDesign-Textbooks. _937680
690			_aVisual communication-Textbooks. _937441
700			_aHunt, Jamer _937681
942			_cBK
999			_c9604 _d9604