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999			_c9352 _d9352
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008			180404b xxu||||| |||| 00| 0 eng d
020			_a9780857857620
041			_aeng
082			_a745.40973 _bHOU-N
100			_aHouze, Rebecca _937762
245			_aNew mythologies in design and culture : _breading signs and symbols in the visual landscape / _cRebecca Houze
260			_bBloomsbury Academic, _c2016. _aLondon :
300			_axii, 260 p.
520			_aTaking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States.
650			_aAR _930281
690			_aSigns and symbols. _937106
690			_aCommunication in design. _937781
690			_aDesign-Social aspects-United States. _937782
942			_cBK