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020 _a9780789020864
_qhbk.: alk. paper
020 _a0789020866
_qhbk.: alk. paper
020 _a0789020874
_qpbk.: alk. paper
041 _aeng
082 _a338.4791
_bTOU
245 _aTourism forecasting and marketing /
_cedited by Kevin K. F. Wong and Haiyan Song
250 _aSpecial Indian ed.
260 _aNew York :
_bRoutledge,
_c2012.
300 _a150 p. : ill.
500 _a"Co-published simultaneously as 'Journal of travel & tourism marketing', vol. 13, nos. 1/2 2002."
500 _aIncludes bibliographical references and index.
505 _aContents : Introduction: Tourism Forecasting: State of the Art -- Forecasting China's Monthly Inbound Travel Demand / Nada Kulendran and Jordan Shan-- Forecasting International Tourism Demand for Greece: A Contingency Approach / Panos Louvieris -- Factors Affecting Demand for Tourism in Hong Kong / Stephen Hiemstra and Kevin K. F. Wong -- Modeling Tourist Flows to Indonesia and Malaysia / Amy Y. F. Tan,Cynthia McCahon and Judy Miller -- Determinants of Domestic Travel Expenditure in South Korea / Woo Gon Kim and Hailin Qu -- Trends and Forecasts for Inbound Tourism to China / Stephen F. Witt and Lindsay W. Turner -- Learning and Ability to Pay: Developing a Model to Forecast Ski Tourism / GeoffL. Riddington -- Forecasting Travel Patterns Using Palmore's Cohort Analysis/ Lori Pennington-Gray Deborah L. Kerstetter Rod Warnick --
520 _aStay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and methodologies used in day-to-day tourism planning. An international panel of practitioners and academics call on a diverse range of empirical research findings to discuss commonly used theoretical frameworks for forecast. It presents research findings from the United States, the United Kingdom, Asia, and Australia that are invaluable for guiding government and private sector tourism investment and development decisions.
650 _aTourism
_xEconometric models
_932216
650 _aTourism
_xForecasting
_932217
650 _aTourism
_xMarketing.
_932218
700 _4editor
_aWong, Kevin K.F.
_932219
700 _4editor
_aSong, Haiyan
_931833
942 _cBK