000 02202nam a2200205Ia 4500
005 20191106143518.0
008 160802s9999 xx 000 0 und d
020 _a9782940411429
041 _aeng
082 _a302.222
_bCRO-V
100 _aCrow, David
_94635
245 _aVisible signs:
_b an introduction to semiotics in the visual arts /
_cDavid crow
250 _a2nd ed.
260 _bAVA Academia,
_c2010.
_aSwitzerland:
300 _a192 p.
505 _aIntroduction. Components: What is theory?; Agreement; Portfolio. How meaning is formed: Categories of sign; Value; Portfolio. Reading the sign: The reader; Convention and motivation; Portfolio. Text and image: Digital and analogue codes; Advertising writing; Portfolio. Official language: Habitus; The production of legitimate language; The competition for cultural legitimacy; Portfolio. Unofficial language: Unofficial codes; The graffiti writer; Unofficial language and the visual arts; Portfolio. Symbolic creativity: Hyperinstitutionalisation; Portfolio. Junk and culture: Dirt and taboo; Rubbish theory; Rubbish as a resource; Portfolio. Open work: The open work; Portfolio. Self-directed study: Exercises. References. Bibliography. Index. Acknowledgements and picture credits.
520 _a"Visible Signs: An Introduction to Semiotics" (2nd Edition) is an update to the popular first edition of the same name, in which David Crow introduces design students to the fundamentals of semiotics. Basic semiotic theories are taught in most art schools as part of a contextual studies programme, but many students find it difficult to understand how these ideas might impact on their own practice. 'Visible Signs' tackles this problem by explaining semiotic terms and theories in relation to visual communication, with illustrative examples taken from contemporary art and design. Concepts such as signs and signifiers, and language and speech are all explored within the framework of graphic design and fine art. The 2nd Edition features new and revised content from the author, and includes 200 visuals created to illustrate the ideas discussed within the book."--Publisher description
650 _aSemiotics
_919742
942 _cBK
999 _c4421
_d4421