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040			_aMAIN
041			_aEng
100			_aKhaled Al Najdi _963811
245			_aThe History of Advertising Design in Kuwait: _bPost-Oil Cultural Shifts 1947-1959/ _cKhaled Al Najdi and Rosalie Smith McCrea
260			_aOxford: _bOxford University Press, _c2012.
300			_aVolume 25, Issue 1, March 2012,( 55–87 p.)
310			_aQuarterly
500			_aThe advertising design of the 1950s reveals a history of the economic and social conditions that changed the lives and institutions of the Kuwaiti people after the discovery of oil in 1938. It captures the behaviours and lifestyles influenced by consumer culture and indicates the values and rationales that reshaped and developed the country as a modern community. No research has examined what governed the establishment of advertising and what influenced its design in Kuwait during the 1950s. Therefore, this study explores how advertising design in 1950s Kuwait brought about sociocultural change and influenced consumers’ behaviours and lifestyles, and considers modern trends in printing techniques and the impact of machine operators on design making. Historical research and personal interviews are used. All the interviewees asserted that the social behaviour of the Kuwaiti people has been liberalized by adopting values of non-Kuwaiti consumer culture as influenced by print design. A content analysis of print designs in 385 advertisements also confirms the diverse influences on Kuwait’s culture in the 1950s, which have continued until today.
650			_aAdvertising Design _y19th Century _zEurope _963812
650			_aDesign History
650			_aInformation Design _963813
773	0		_09229 _913521 _dOxford Oxford University Press _oJ000524 _tJournal of design history _x0952-4649
856			_u https://doi.org/10.1093/jdh/epr052
942			_cART
999			_c15371 _d15371