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100 _aOsman, Hanaa
_958142
245 _aThe travel motivations and experiences of female Vietnamese solo travellers/
260 _bSage,
_c2020.
300 _aVol 20, issue 2, 2020 ( 248–267 p )
520 _aSolo travel is a growing trend, a significant proportion made up of international students who take solo trips during their study abroad. However there is limited empirical research on the Asian proportion of this growing market. This study explores the main motivations and constraints of 10 female Vietnamese students’ solo travellers through in-depth interviews. The findings indicate that travel motivations can be categorised into personal factors, such as freedom and flexibility, self-empowerment, independence and exploration, and social interaction factors including a lack of companions and meeting new people. Travel constraints relate to being female and alone and being of Asian descent. This research extends understanding of this important market segment. As a result, tourism providers and destination marketing organisation (DMOs) can capitalise by developing their products and marketing.
700 _aBrown, Lorraine
_949864
700 _aThi Minh Trang Phung
_958143
773 0 _012507
_917118
_dLondon: Sage Publication Ltd,
_tTourist Studies /
_x14687976
856 _uhttps://doi.org/10.1177/1468797619878307
942 _2ddc
_cEJR
999 _c14784
_d14784