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020 _a9781940805375
_qpbk.
041 _aeng
082 _a658.575
_bCUR
100 _aRobert Curedale
_954463
245 _aMapping Methods 2:
_bStep-by-step guide Experience Maps Journey Maps Service Blueprints Affinity Diagrams Empathy Maps Business Model Canvas /
_cby Robert Curedale
260 _bDesign Community College,
_c2018.
_aTopanga:
300 _a311 p.
520 _a"In this book are described the most powerful tools available to craft a superior experience for your customers and end users. These powerful and flexible methods are collectively known as design mapping methods. They can be used to optimize the design of goods, services, architecture, spaces and interactions and to plan business strategy. The service sector makes up nearly 70% of most western economies, yet many people are often frustrated by their service experiences. Customers choose products and services that deliver the best experiences. Designing your customer's entire experience is key to differentiating your designs from competitors in an increasingly crowded competitive global marketplaces. Mapping builds consensus across your organization with internal and external stakeholders to positively impact your entire organization and your bottom line. These core strategic tools will soon become required skills for every working designer and manager. This second edition of the popular reference includes chapters on service design, applying mapping methods in your organization, design sprints, the design process, Business Model Canvas, affinity diagrams, empathy maps, experience maps, journey maps, service blueprints, and has an extensive glossary, index, and bibliography"
650 _a Creative thinking
_954499
650 _aDesign
_953793
650 _aDesign services
_954500
650 _aGroup decision making Graphic methods
_954501
650 _aGroup problem solving Graphic methods
_954502
650 _aIndustrial design
_954503
942 _cBK
999 _c13502
_d13502