000			02132 a2200241 4500
005			20221117105908.0
008			221117b |||||||| |||| 00| 0 eng d
020			_a9781940805375 _qpbk.
041			_aeng
082			_a658.575 _bCUR
100			_aRobert Curedale _954463
245			_aMapping Methods 2: _bStep-by-step guide Experience Maps Journey Maps Service Blueprints Affinity Diagrams Empathy Maps Business Model Canvas / _cby Robert Curedale
260			_bDesign Community College, _c2018. _aTopanga:
300			_a311 p.
520			_a"In this book are described the most powerful tools available to craft a superior experience for your customers and end users. These powerful and flexible methods are collectively known as design mapping methods. They can be used to optimize the design of goods, services, architecture, spaces and interactions and to plan business strategy. The service sector makes up nearly 70% of most western economies, yet many people are often frustrated by their service experiences. Customers choose products and services that deliver the best experiences. Designing your customer's entire experience is key to differentiating your designs from competitors in an increasingly crowded competitive global marketplaces. Mapping builds consensus across your organization with internal and external stakeholders to positively impact your entire organization and your bottom line. These core strategic tools will soon become required skills for every working designer and manager. This second edition of the popular reference includes chapters on service design, applying mapping methods in your organization, design sprints, the design process, Business Model Canvas, affinity diagrams, empathy maps, experience maps, journey maps, service blueprints, and has an extensive glossary, index, and bibliography"
650			_a Creative thinking _954499
650			_aDesign _953793
650			_aDesign services _954500
650			_aGroup decision making Graphic methods _954501
650			_aGroup problem solving Graphic methods _954502
650			_aIndustrial design _954503
942			_cBK
999			_c13502 _d13502