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100			_aChimuka, Garikai _949927
245			_aWestern hysteria over killing of Cecil the lion! Othering from the Zimbabwean gaze/
260			_bSage, _c2019.
300			_aVol 19, issue 3, 2019: (336-356 p.).
520			_aThe Western media exploded in August 2015 because of a lion killed in Africa. Politicians, conservationists, civil society, musicians, sports stars, talk show hosts and ordinary people were outraged by the killing of a lion called Cecil in Zimbabwe. Interestingly there was not much focus on the reaction of Zimbabweans who were most injured by Cecil’s death. If anything, Zimbabweans were surprised by the blanket coverage of Cecil. In this essay, Zimbabweans’ reaction to the Western media coverage was analysed within the broader context of Edward Said’s concept of ‘Othering’. Viewing the concept of Othering through the Zimbabwean lenses deepened and widened the traditional definition of Othering to include self-Othering and what I termed reverse-Othering. The Zimbabwean gaze must be understood and contextualised. Without this understanding, the ultimate outrage over Cecil, which is about sustainable wildlife management, might not be won for local people must be partners in the sustainability endeavour.
650			_a netnography, _949569
650			_aOthering, _949928
650			_a reverse-Othering, _949929
650			_a self-Othering, _949930
650			_asustainability _949454
773	0		_012507 _916489 _dLondon: Sage Publication Ltd, _tTourist Studies / _x14687976
856			_uhttps://doi.org/10.1177/1468797619832316
942			_2ddc _cART
999			_c12534 _d12534