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100 _aZhang, Lingshan
_949291
245 _aA Data-Driven Test for Cross-Cultural Differences in Face Preferences/
260 _bsage
_c2019
300 _aVol 48, Issue 6, 2019: (487-499 p.).
520 _aPrevious research has shown strong cross-cultural agreement in facial attractiveness judgments. However, these studies all used a theory-driven approach in which responses to specific facial characteristics are compared between cultures. This approach is constrained by the predictions that can be derived from existing theories and can therefore bias impressions of the extent of cross-cultural agreement in face preferences. We directly addressed this problem by using a data-driven, rather than theory-driven, approach to compare facial attractiveness judgments made by Chinese-born participants who were resident in China, Chinese-born participants currently resident in the UK, and UK-born and UK-resident White participants. Analyses of the principal components along which faces naturally varied suggested that Chinese and White UK participants used face information in different ways, at least when judging women’s facial attractiveness. In other words, the data-driven approach used in this study revealed some cross-cultural differences in face preferences that were not apparent in studies using theory-driven approaches.
650 _aface perception,
_949121
650 _abody perception,
_949292
650 _aindividual differences,
_949293
650 _asocial cognition
_949294
700 _aHolzleitner, Iris J.
_949295
700 _a Lee, Anthony J.
_949296
773 0 _012374
_916462
_dSage,
_tPerception
_x1468-4233
856 _uhttps://doi.org/10.1177/0301006619849382
942 _2ddc
_cART
999 _c12435
_d12435