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100			_aSmith, Natnaree _943193
245			_aCreating a coffee tourism network in the north of Thailand
260			_bSage, _c2019.
300			_aVol 34, Issue 7, 2019(718-729 p.)
520			_aThe aim of the present study is to provide directions on coffee tourism administration as well as to establish a coffee tourism network among the communities in Chiang Rai, Chiang Mai, Mae Hong Son, and Lampang provinces. A qualitative method is applied to the data collected from 45 attendees of a meeting on coffee tourism. They discussed several case studies and then visited Doi Chang Village in Chiang Rai to study their successful practice before exchanging views on how similar tourism management can be implemented in their own communities. With a problem tree constructed, they also identified major challenges regarding coffee tourism in Northern Thailand. The findings discusses the initiation of three projects: the community-based tourism by coffee farmers in Chiang Mai, the pilot study of a coffee tour program in Huay Hom Village, Mae Hong Son, and the project “Good Coffee in Lampang.” Also, the six coordinators of the coffee tourism network assist the communities in publicizing tourism information. With growing popularity of special interest tourism, it is surprising Thailand still lacks coffee tourism though it is blessed with several tourism advantages. Therefore, it is critical to explore whether Northern Thailand can flourish as a coffee tourism attraction.
650			_acoffee tourism, _943194
650			_aNorthern Thailand, _943195
650			_aspecial interest tourism, _943196
650			_a tourism, _943197
650			_a tourism network _943198
700			_aSuthitakon, Nopparat _943199
700			_aGulthawatvichai, Tepprasit _943200
700			_aKarnjanakit, Sombat _943201
773	0		_011252 _915503 _dSage, 2019. _tLocal economy
856			_uhttps://doi.org/10.1177/0269094219893272
942			_2ddc _cART