| 000 | 01062nab a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c10942 _d10942 |
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| 003 | OSt | ||
| 005 | 20201210111616.0 | ||
| 007 | cr aa aaaaa | ||
| 008 | 201210b ||||| |||| 00| 0 eng d | ||
| 100 |
_aKnikker, Jan _933900 |
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| 245 | _a‘They've Lost It’: A Balancing Act: MVRDV and the Language of Marketing | ||
| 260 |
_bWiley _c2019 |
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| 300 | _aVol 89, ISsue 6, 2019 : (104-109 p.) | ||
| 520 | _aJan Knikker spent a decade honing the public and professional image of OMA before joining MVRDV, another Rotterdam‐based international practice, in 2008 and running its business development, contracts and public relations. He describes MVRDV's corporate communications with clients, which are built on a foundation of speaking their language and being pragmatic. The downside is that not communicating in the sophist ways of the profession can alienate architects from themselves. | ||
| 773 | 0 |
_08720 _915394 _dWest Sussex John Wiley & Sons Ltd. 1999 _tArchitectural design _x0003-8504 |
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| 856 | _uhttps://doi.org/10.1002/ad.2510 | ||
| 942 |
_2ddc _cART |
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