000 | 03269 a2200241 4500 | ||
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003 | OSt | ||
005 | 20200213165644.0 | ||
008 | 200213b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780566091896 | ||
040 | _cSPAB | ||
041 | _aeng. | ||
082 |
_a745.2068 _bPRE-H |
||
100 |
_aPreddy, Shan _925954 |
||
245 |
_aHow to Run a successful design business: _bThe new professional practice, 1st Edition/ _cShan Preddy with contribution from other design experts |
||
260 |
_bRoutledge, _c2011. _aSurrey; |
||
300 | _axiv, 434 p. | ||
505 | _aContents: Foreword, David Kester; Preface, Shan Preddy; Section 1 The Industry; The arrival, Jeremy Myerson; The present, Shan Preddy; The global context, Michael Thomson; The client perspective, Shan Preddy; The future, James Woudhuysen. Section 2 The Business: The vision and values, Shan Preddy; The culture, Shan Preddy; The product, Shan Preddy; The business journey, Adrian Rasdall; The business structure, Peers de Trense; The money (part 1) Mandy Merron; The money (part 2), Gary Baxter; The law, Jo Evans; The intellectual property, Darrell Stuart-Smith; The management issues, James Woudhuysen; The validation, Shan Preddy; The memberships, Shan Preddy; The network , Phil Jones; The working environment, Shan Preddy; The neverending story, Shan Preddy. Section 3 The People: The management team, Shan Preddy; The creatives, Rod Petrie; The client facers, Jan Casey; The hunter-gatherers, Blair Enns; The farmer-growers, Shan Preddy; The strategists, Ann Binnie; The orgs and ops, Shan Preddy; The incoming resource, Madelaine Cooper; The ongoing resource, Kim Briggs; The outgoing resource, Kim Briggs; The training, Liz Lydiate; The development, Rod Petrie; The rewards, Mandy Merron; The cavalry, Madelaine Cooper; The self-incentive, Kevin Duncan . Section 4 The Income: The marketing strategy, Shan Preddy; The marketing plan, Shan Preddy; The geography, Christine Losecaat; The reputation, Julia James; The media, Lynda Relph-Knight, The social media, Gemma Went; The sales process, Shan Preddy; The pitch, Jonathan Kirk; The no pitch, Blair Enns; The record, Shan Preddy; The procurement, Tina Fegent; The prequal, Simon May; The roster, Simon May; The client journey, Shan Preddy; The client experience, Shan Preddy. Section 5 The Work: The terms, Barry Morris; The knowledge, Liz Lydiate; The brief, Kate Blandford; The projects, Lorna Dallas-Conte; The research, Don Preddy; The meetings, Sean Blair; The feedback, Shan Preddy; The proof, Deborah Dawton; The recognition, Stef Brown; The planet, Sophie Thomas. Section 6: The Designers; Section 7 The Clients; Section 8 The Design Bodies; Section 9 The Reference Library; Section 10 The Contributors; Index. | ||
520 | _aThe design sector has expanded rapidly over the years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. This book gathers over 80 design-sector experts from different fields to provide you with information, suggestions, guidelines and opinions. | ||
650 |
_aDesign services -- Management. _925955 |
||
650 |
_aDESIGN / Industrial. _925956 |
||
650 |
_aTECHNOLOGY & ENGINEERING / Industrial Design / General. _925957 |
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942 |
_2ddc _cBK |
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999 |
_c10396 _d10396 |