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020			_a9780241957714
040			_cSPAB
041			_deng
082			_a808.042 _bPIN-S
100			_aPinker, Steven _926559
245			_aSense of style : _bThe thinking person’s guide to writing in the 21st century _cSteven Pinker
260			_bPenguin, Allen lane, _c2015. _aLondon;
300			_aviii, 359 p.
505			_a Good writing -- Window onto the world -- Curse of knowledge -- Web, the tree, and the string -- Arcs of coherence -- Telling right from wrong.
520			_aA short and entertaining book on the modern art of writing well by New York Times bestselling author Steven Pinker Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing? Why should any of us care? In The Sense of Style, the bestselling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the 21st century, Pinker doesn't carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse-engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.
650			_aRhetoric. _926560
650			_aLiterary style. _926561
650			_aCommunication. _926562
650			_aLiterature. _926563
942			_2ddc _cBK
999			_c10356 _d10356