Logo Design Love: A guide to creating iconic brand identities/ David Airey

By:

Airey, David

Publication details: New Rider/Peachpit Press 2015. CaliforniaEdition: 2nd EditionDescription: xiii, 226 pISBN:

9780321985200

Subject(s):

DDC classification:

741.6 AIR-L

Contents:

I. The importance of brand identity. We're surrounded -- It's the stories we tell -- Elements of iconic design -- II. The process of design. Laying the groundwork -- Skirting the hazards of a redesign -- Pricing design -- From pencil to PDF -- The art of the conversation -- III. Moving forward. Staying motivated -- Your questions answered -- 31 practical logo design tips -- Beyond the logo.

Summary: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	Library, SPAB L-1	741.6 AIR-L (Browse shelf(Opens below))	Available	Rec. by Saurabh Tewari		011161

Total holds: 0

I. The importance of brand identity. We're surrounded --
It's the stories we tell --
Elements of iconic design --
II. The process of design. Laying the groundwork --
Skirting the hazards of a redesign --
Pricing design --
From pencil to PDF --
The art of the conversation --
III. Moving forward. Staying motivated --
Your questions answered --
31 practical logo design tips --
Beyond the logo.

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

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