Fashion image : planning and producing fashion photographs and films / Thomas Werner
Language: English Publication details: Bloomsbury Visual Arts, 2018. New York :Description: 256 pISBN:- 9781474240888
- 778.9 WER-F
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
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Books | Library, SPAB L-1 | Non Fiction | 778.9 WER-F (Browse shelf(Opens below)) | Available | Rec. by Shikha Agrawal | 010913 |
At the intersection of strong technical skills, a deep sense of creativity, and business savvy, lies the fashion photographer. There are few careers that are as exciting, or creatively and professionally demanding - particularly now that fashion photographers must now master both still and moving imagery. At this transformative time in the industry, The Fashion Image offers a practical and conceptual road map to success. Great fashion imagery, whether still or moving, consists of more than casting, make-up, styling, lighting, teamwork and the other technical and pre- and post-production issues. Photographers must also consider the movement of the garment, the turn of a head or a well-timed gesture, the viewer and model's gaze, the personality of the model, and the social and commercial concepts that the image defines. In addition to this, a talented fashion photographer must also understand the designer's brand, and how to articulate that brand concept to a target audience through evolving channels of distribution. Photographer and educator Thomas Werner guides you through each of these key concepts as you begin creating your own creative commercial imagery.
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