TY  - GEN
AU  - Jury, David
TI  - Reinventing print: technology and craft in typography 
SN  - 9781474262699
U1  - 686.22 
PY  - 2018///
CY  - London
PB  - Bloomsbury Visual Arts
KW  - DES
KW  - Graphic design (Typography)
KW  - Printing
KW  - Data processing
N1  - Part 1. Historical perspective: print, technology and revolutions -- Technology as a driver of creativity -- Craft and technology -- The business of graphic design -- Part 2. Immaterial technology in the physical world -- Networking before the Internet -- Inevitability of digital technology -- The persistence of paper -- Democratising graphic design -- Part 3. The rehabilitation of print and printed media -- Print media adapting to digital tools -- Cursing and celebrating digital technology -- Celebrating the limitations of print -- The allure of making things
N2  - With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication
ER  -