Anttiroiko, Ari-Veik <br/><br/>
Political economy of city branding / 
Ari-Veik Anttiroiko 
 - Oxon:  Routledge,  2014. 
 - xii, 201 p. 
 - Routledge advances in regional economics, science and policy.;2. .
<br/><br/>Introduction -- Challenges of globalization -- Global urban hierarchy and asymmetry -- Underlying dynamics : city attraction hypothesis -- Living in a branded world -- City branding as a strategic tool -- Economic profiles of post-industrial cities -- From win-win situation to creative class struggle -- New paradigm for urban management -- Conclusion. 
<br/><br/><label>ISBN: </label>9780415859455 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PL<br/>City promotion<br/> Economic development.<br/>Branding (Marketing) Municipal government--Public relations
<br/><br/><label>Dewey Class. No.: </label>659.293  / ANT-P