TY  - BOOK
AU  - Bijapurkar, Rama
TI  - We are like that only : : understanding the logic of consumer India 
SN  - 9780143065975
U1  - 339.470954 
PY  - 2013///
CY  - New Delhi
PB  - Portfolio/Penguin Books
KW  - Consumption (Economics) -- India
N1  - 1.Made for India--
2.The mixed messages from consumer India--
3.Why bother with consumer India--
4.Understanding consumer India's demand structure --
5.Just how much purchasing power does consumer India actually have--
6.Schizophrenic India--
7.Demographic psychographic and social determinants of consumption--
8.How to read and predict change in consumer India--
9.Cultural foundation of consumer India --
10.Young India , woman India: a closer look --
11.Rural consumer India--
12.Understanding the bottom of the pyramid consumer India --
13.Winning in the Indian markets
ER  -