TY  - BOOK
AU  - Morris, Richard
TI  - Fundamentals of product design
T2  - AVA's Academia series
SN  - 9782940373178
U1  - 745.2 
PY  - 2009///
CY  - Switzerland
PB  - AVA publishing
KW  - Design
KW  - Industrial
KW  - Industrial design
KW  - Manufactures
N1  - Contents : Introduction--How to use this book--
Chapter 1. Product ideas --Imagination--Case study: Wayne Hemingway--People's needs-- Case study: Matthew White--Chapter summary--
Chapter 2. The product brief--Defining needs-- Case study: Emmanuel Laffon de Mazieres -- Market trends--Case study: Luigi Colani-- Product requirements--Case study: Jonathan Ive; Chapter summary--
Chapter 3. Design solutions-- Meeting needs-- Case study: Droog-- Concept development-- Case study: Josef Cadek--Functionality-- Case study: d3o-- Chapter summary--
Chapter 4. Production-- Development--Case study: Tom Dixon--Manufacturing-- Case study: Assa Ashuach-- Operations-- Case study: Salter housewares--Chapter summary--
Chapter 5. The marketplace--Preparing to sell-- Case study: Sir James Dyson-- Marketing-- Case study: Vertu--Chapter summary-- Conclusion.
N2  - Teaches students the key principles and processes of product design. This book intends to provide pointers to designers as to what to think about and where to go next
ER  -