New product and services development / 
edited by Hubert Gatignon 
 - London:                                                                        Sage,  2011. 
 - 4v.( various) 
<br/><br/>v. 1 Innovating new products and services: the dimensions of innovations -- v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations -- v. 3. Organizing to innovate: adapting the firm to innovate -- v. 4. Launching new products and services: marketing innovations effectively. 
<br/><br/><label>ISBN: </label>9780857020536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products -- Management<br/>New products--Marketing<br/>Innovations --Gestion
<br/><br/><label>Dewey Class. No.: </label>658.575  / NEW