TY  - BOOK
AU  - Ambrose, Gavin
AU  - Harris, Paul
TI  - Format
SN  - 9782940373284
U1  - 686 
PY  - 2005///
CY  - Switzerland
PB  - AVA Publishing SA
KW  - Design
KW  - Graphic arts
KW  - Graphic design
N2  - Basics Design: Format discusses the issue of physical dimension as a cornerstone of graphic design. Often overlooked due to its utilitarian nature, the size and shape of a product is nevertheless a key aspect of its eventual impact. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results, within all print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. Format represents the physical point of contact with the user; affecting how we receive a design’s printed or online information. Basics Design: Format provides a detailed guide to its successful implementation for students and professionals alike
ER  -