TY - BOOK AU - Fiske, John TI - Reading the popular SN - 9780415596510 U1 - 306 PY - 2011/// CY - London PB - Routledge KW - GEN KW - Capitalism N1 - Understanding popular culture -- Shopping for pleasure -- Reading the beach -- video pleasures -- Madonna -- Romancing the rock -- Everyday Quizzes everyday life -- News history and undisciplined events -- popular news -- searing towers N2 - Reading the Popular -- Copyright Page -- Contents -- Acknowledgements -- Why fiske still matters: Henry Jenkins -- Reading fiske and understanding the popular: Kevin Glynn, Jonathan Gray and Pamela Wilson -- Notes on contributors -- Preface -- 1. Understanding Popular Culture -- 2. Shopping for Pleasure -- 3. Reading the Beach -- 4. Video Pleasures -- 5a. Madonna -- 5b. Romantic the Rock -- 6. Everyday Quizzes Evey Life -- 7. News, History, and Undiscplined Events -- 8. Popular News -- 9. Searing Towers -- Bibliography ER -