Thompson,Christopher  <br/><br/>
Modernizing for Trade:  Institutionalizing Design Promotion in New Zealand, 1958–1967/ 
Christopher Thompson 
 - Oxford:  Oxford University Press,  2011. 
 - https://doi.org/10.1093/jdh/epr021 
 - Quarterly 
<br/><br/> The New Zealand Industrial Design Council was established by legislation in 1967 ‘to promote the appreciation, development, improvement and the use of industrial design in New Zealand’. Instigated as part of an initiative to modernize New Zealand's trading environment, issues of governance and funding emerged as key factors in the Council's formation, echoing those that characterized the emergence of the British Council of Industrial Design. This article explores the Council's origins and identifies the key role played by W. B. Sutch, permanent secretary of the Department of Industries and Commerce, in promoting a national design discourse. It suggests that regional events have wider ramifications in understanding the rationalities of institutionalized design promotion. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Desig Promotion--Export--New Zealand--19th Century