Verganti, Roberto <br/><br/>
Design-driven innovation:  changing the rules of competition by radically innovating what things mean / 
Roberto Verganti 
 - Boston:  Harvard Business Press,  2009. 
 - xv, 272 p. 
<br/><br/> Include Index. 
<br/><br/>	1. Design-Driven Innovation. An introduction Part One: The Strategy of Design-Driven Innovation 2. Design and Meanings. Innovating by making sense of things 3. Radical Pushes. Placing design-driven innovation in the strategy of a firm 4. Technology Epiphanies. The interplay between technology-push and design-driven innovation 5. The Value and the Challenges. Why companies do or do not invest in design-driven innovation Part Two: The Process of Design-Driven Innovation 6. The Interpreters. Doing research with the design discourse 7. Listening. Finding and attracting key interpreters 8. Interpreting. Developing your own vision 9. Addressing. Leveraging the seductive power of the interpreters Part Three: Building Design-Driven Capabilities 10. The Design-Driven Lab. How to start 11. Business people. The key role of top executives and their culture 
<br/><br/><label>ISBN: </label>9781422124826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations
<br/><br/><label>Dewey Class. No.: </label>658.514  / VER-D