Freeman, Cristina Garduño <br/><br/>
In the Eye of the Beholder/ 

 -  Wiley,  2020. 
 - Vol 90, Issue 4, 2020:( 88-93 p.). 
<br/><br/> Is there a value in people's relationships with iconic buildings? Cristina Garduño Freeman argues there is – and that these social relationships can be identified and evaluated via digital ethnography. She illustrates her thesis using the Sydney Opera House and demonstrates how its ‘iconomy’ is a valuable social and economic asset.