Young, Indi  <br/><br/>
Mental models:   Aligning design strategy with human behavior / 
Indi Young and forward by Jeff Veen  
 - New York:  Rosenfeld publication,  2008. 
 - 299 p. 
<br/><br/>pt. I. What, why, when, and who?<br/>What and Why? The advantages of a mental model<br/>When? Using mental models with your other work<br/>Who? Mental model team participants<br/>pt. II. The method<br/>Define task-based audience segments<br/>Specify recruiting details<br/>Set scope for the interviews<br/>Interview participants<br/>Analyze the transcripts<br/>Look for patterns<br/>Create the mental model<br/>Adjust the audience segments<br/>pt. III. Applications<br/>Alignment and gap analysis<br/>Structure derivation 
<br/><br/> There is no single methodology for creating the perfect product -- but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons 
<br/><br/><label>ISBN: </label>1933820063  
<br/><br/><label>Subjects--Topical Terms: </label><br/> Design Facteurs humains <br/>Design Human factors <br/>Design Methodology
<br/><br/><label>Dewey Class. No.: </label>620.8  / YOU-M