TY  - GEN
AU  - Airey, David 
TI  - Logo Design Love: : A guide to creating iconic brand identities
SN  - 9780321985200
U1  - 741.6 
PY  - 2015///
CY  - California
PB  - New Rider/Peachpit Press
KW  - DES
KW  - Branding (Marketing)
KW  - Logos (Symbols) -- Design.
KW  - Industrial design coordination
N1  - 	I. The importance of brand identity. We're surrounded --
It's the stories we tell --
Elements of iconic design --
II. The process of design. Laying the groundwork --
Skirting the hazards of a redesign --
Pricing design --
From pencil to PDF --
The art of the conversation --
III. Moving forward. Staying motivated --
Your questions answered --
31 practical logo design tips --
Beyond the logo
N2  - 	
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last
ER  -