TY  - GEN
AU  - Cyr , Lisa L.
TI  - Innovative promotions that work: : A quick guide to the essentials of effective design
SN  - 9781592532193
U1  - 741.60688 
PY  - 2006///
CY  - Massachusetts
PB  - Rockport Publishers Inc
KW  - Graphic arts -- Vocational guidance
KW  - Sales promotion -- Case studies
KW  - Graphic arts -- Marketing
N1  - Cover --
Title --
Contents --
Introduction --
Image and Brand-Building Promotions --
Be Inspired --
Invitations, Announcements, and Cards --
The Big Idea --
Keepsake Promotions --
Get Production Savvy --
Publication and Newsletter Promotions --
Treading New Ground --
Campaigns --
Directory of Suppliers and Manufacturers --
Directory of Contributors --
About the Author
ER  -