Innovative promotions that work: A quick guide to the essentials of effective design
Lisa L.Cyr
- Massachusetts; Rockport Publishers Inc, 2006.
- 192 p.
Cover -- Title -- Contents -- Introduction -- Image and Brand-Building Promotions -- Be Inspired -- Invitations, Announcements, and Cards -- The Big Idea -- Keepsake Promotions -- Get Production Savvy -- Publication and Newsletter Promotions -- Treading New Ground -- Campaigns -- Directory of Suppliers and Manufacturers -- Directory of Contributors -- About the Author
9781592532193
Graphic arts -- Vocational guidance. Sales promotion -- Case studies. Graphic arts -- Marketing.