Fashion image : planning and producing fashion photographs and films / Thomas Werner

At the intersection of strong technical skills, a deep sense of creativity, and business savvy, lies the fashion photographer. There are few careers that are as exciting, or creatively and professionally demanding - particularly now that fashion photographers must now master both still and moving imagery. At this transformative time in the industry, The Fashion Image offers a practical and conceptual road map to success. Great fashion imagery, whether still or moving, consists of more than casting, make-up, styling, lighting, teamwork and the other technical and pre- and post-production issues. Photographers must also consider the movement of the garment, the turn of a head or a well-timed gesture, the viewer and model's gaze, the personality of the model, and the social and commercial concepts that the image defines. In addition to this, a talented fashion photographer must also understand the designer's brand, and how to articulate that brand concept to a target audience through evolving channels of distribution. Photographer and educator Thomas Werner guides you through each of these key concepts as you begin creating your own creative commercial imagery.