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New product and services development / edited by Hubert Gatignon
Material type:
TextLanguage: English Publication details: Sage, 2011. London: Description: 4v.( various)ISBN: - 9780857020536
- 658.575 NEW
Contents:
v. 1 Innovating new products and services: the dimensions of innovations -- v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations -- v. 3. Organizing to innovate: adapting the firm to innovate -- v. 4. Launching new products and services: marketing innovations effectively.
| Item type | Current library | Collection | Call number | Vol info | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Text/Reserve Book
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Library, SPAB H-1 | Non Fiction | 658.575 NEW (Browse shelf(Opens below)) | Vol. 1 | Available | 004989 | |
|
Text/Reserve Book
|
Library, SPAB H-1 | Non Fiction | 658.575 NEW (Browse shelf(Opens below)) | Vol. 2 | Available | 004990 | |
|
Text/Reserve Book
|
Library, SPAB H-1 | Non Fiction | 658.575 NEW (Browse shelf(Opens below)) | Vol. 3 | Available | 004991 | |
|
Text/Reserve Book
|
Library, SPAB H-1 | Non Fiction | 658.575 NEW (Browse shelf(Opens below)) | Vol. 4 | Available | 004992 |
Total holds: 0
v. 1 Innovating new products and services: the dimensions of innovations -- v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations -- v. 3. Organizing to innovate: adapting the firm to innovate -- v. 4. Launching new products and services: marketing innovations effectively.
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