Design-driven innovation: changing the rules of competition by radically innovating what things mean / Roberto Verganti
Material type:
TextLanguage: English Publication details: Boston: Harvard Business Press, 2009.Description: xv, 272 pISBN: - 9781422124826
- 658.514 VER-D
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books
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Library, SPAB H-1 | Non Fiction | 658.514 VER-D (Browse shelf(Opens below)) | Available | 001961 |
Browsing Library, SPAB shelves, Shelving location: H-1, Collection: Non Fiction Close shelf browser (Hides shelf browser)
| 658.5 ADV Advanced planning in supply chains: | 658.5 SHE-L Logistics clusters: | 658.5 SUS Sustainable logistics / | 658.514 VER-D Design-driven innovation: changing the rules of competition by radically innovating what things mean / | 658.575 NEW New product and services development / | 658.575 NEW New product and services development / | 658.575 NEW New product and services development / |
Include Index.
1. Design-Driven Innovation. An introduction Part One: The Strategy of Design-Driven Innovation 2. Design and Meanings. Innovating by making sense of things 3. Radical Pushes. Placing design-driven innovation in the strategy of a firm 4. Technology Epiphanies. The interplay between technology-push and design-driven innovation 5. The Value and the Challenges. Why companies do or do not invest in design-driven innovation Part Two: The Process of Design-Driven Innovation 6. The Interpreters. Doing research with the design discourse 7. Listening. Finding and attracting key interpreters 8. Interpreting. Developing your own vision 9. Addressing. Leveraging the seductive power of the interpreters Part Three: Building Design-Driven Capabilities 10. The Design-Driven Lab. How to start 11. Business people. The key role of top executives and their culture
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