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| 000 -LEADER | |
|---|---|
| fixed length control field | 03210nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191106130639.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170108s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781856697354 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 |
| Item number | HAL-T |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hall, Sean |
| 245 ## - TITLE STATEMENT | |
| Title | This means this and this means that: |
| Remainder of title | a user's guide to semiotics / |
| Statement of responsibility, etc | Sean Hall |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Laurence king publishing, |
| Year of publication | 2012. |
| Place of publication | London: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 192 P. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction --<br/>Acknowledgments --<br/>1. Signs and Signing --<br/>Signifier and Signified --<br/>Sign --<br/>Icon --<br/>Index --<br/>Symbol --<br/>Sender --<br/>Intention --<br/>Message --<br/>Transmission --<br/>Noise --<br/>Receiver --<br/>Destination --<br/>Feedback --<br/>2. Ways of Meaning --<br/>Simile --<br/>Metaphor --<br/>Metonym --<br/>Synecdoche --<br/>Irony --<br/>Lies --<br/>Impossibility --<br/>Depiction --<br/>Representation --<br/>3. Conceptual Structures --<br/>Truth and Falsity --<br/>Sameness and Difference --<br/>Wholes and Parts --<br/>Subjectivity and Objectivity --<br/>Appearance and Reality --<br/>Continuity and Discontinuity --<br/>Sense and Reference --<br/>Meaningful and Meaningless --<br/>Problem and Solution --<br/>4. Visual Structures --<br/>Viewer and Image --<br/>Ideal and Real --<br/>Given and New --<br/>Center and Margin --<br/>Foreground and Background --<br/>Proximity and Presence --<br/>Before and After --<br/>Past, Present, and Future --<br/>Fast and Slow --<br/>5. Textual Structures --<br/>Readers and Texts --<br/>Words and Images --<br/>Functions --<br/>Forms --<br/>Placing --<br/>Prominence --<br/>Voices --<br/>Intertextuality and Intratextuality --<br/>Paratext and Para language --<br/>6. Matters of Interpretation --<br/>Concepts and Conceptions --<br/>Connotation and Denotation --<br/>Langue and Parole --<br/>Combinations and Substitutions --<br/>Tokens and Types --<br/>Rule-following --<br/>Conventions --<br/>Classifications --<br/>Understanding and Misunderstanding --<br/>7. Framing Meaning --<br/>Semantic Units --<br/>Genres --<br/>Styles --<br/>Stereotypes --<br/>Institutions --<br/>Ideologies --<br/>Discourses --<br/>Myths --<br/>Paradigms --<br/>8. Stories and Storytelling --<br/>Fact and Fiction --<br/>Narratives --<br/>Legends --<br/>Characters and Personas --<br/>Viewpoints --<br/>Mysteries --<br/>Tensions --<br/>Turning points --<br/>Resolutions --<br/>Conclusion --<br/>Bibliography --<br/>Picture Credits. |
| 520 ## - SUMMARY, ETC. | |
| Abstract, etc | Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Signs and symbols. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Non Fiction | Library, SPAB | Library, SPAB | D-1 | 15/12/2016 | SPAB/LIB/16-17/B747/2016-10-05/IN1792/2016-10-05/Baroda/GBP19.95/RS1851.36 | 302.2 HAL-T | 010246 | Books |