Military Dress and Men’s Outdoor Leisurewear: (Record no. 15380)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02262nam a22002417a 4500 |
| 005 - DATE & TIME | |
| control field | 20241223170130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241223b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Library, SPAB |
| 041 ## - Language | |
| Language | Eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tynan,Jane |
| 245 ## - TITLE STATEMENT | |
| Title | Military Dress and Men’s Outdoor Leisurewear: |
| Sub Title | Burberry’s Trench Coat in First World War Britain/ |
| Statement of responsibility | Jane Tynan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford: |
| Name of publisher, distributor, etc | oxford University Press, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | Volume 24, Issue 2, May 2011, (139–156 p.) |
| 310 ## - CURRENT PUBLICATION FREQUENCY | |
| Current publication frequency | Quarterly |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This article explores the emergence of the trench coat through a range of First World War British press advertisements. The rush to khaki in 1914 drove many firms to employ the language of wartime economy in their promotions. Burberry was a case in point; the firm’s images promoted protective clothing for harsh weather conditions but were novel enough to suggest that they could create active healthy bodies for the war effort. This article explores how new tailoring thrived in wartime Britain, owing to the official demand to clothe new army officers, who were recruited from a wide range of social classes. Rather than idealize men’s bodies through the traditional symbols of class, Burberry updated the military body by combining established ideas of leisure with new concepts of war work. Their waterproof coats became synonymous with the war because the designs incorporated War Office requirements with traditional aspects of leisurewear. Nonetheless, its military features did not confine the trench coat to army use, and it became a popular garment during and after the war. Burberry resolved the contradictions of the wartime trade by offering practical, mass-produced clothing, which bore the marks of sporting leisure. The firm’s modernizing approach was represented by the image of a man in a trench coat, a figure that embodied the militarizing of the home front during wartime. |
| 650 ## - Subject | |
| Subject | First World War |
| Chronological subdivision | 19th Century |
| Geographic subdivision | Europe |
| 650 ## - Subject | |
| Subject | Masculinity |
| 650 ## - Subject | |
| Subject | Work and Leisure |
| 650 ## - Subject | |
| Subject | Trench Coat |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 9229 |
| Host Itemnumber | 13522 |
| Place, publisher, and date of publication | Oxford: Oxford University Press, 2011. |
| Other item identifier | J000329 |
| Title | Journal of Design History |
| International Standard Serial Number | 0952-4649 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://doi.org/10.1093/jdh/epr014 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Articles |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 63491 |
| 650 ## - Subject | |
| -- | 63492 |
| 650 ## - Subject | |
| -- | 37397 |
| 650 ## - Subject | |
| -- | 63494 |
| 650 ## - Subject | |
| -- | 63493 |
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