Decomposing and relating user engagement in festivals virtual brand communities: (Record no. 14740)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01768nab a2200193 4500 |
| 005 - DATE & TIME | |
| control field | 20230920154110.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230920b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garay, Lluis |
| 245 ## - TITLE STATEMENT | |
| Title | Decomposing and relating user engagement in festivals virtual brand communities: |
| Sub Title | An analysis of Sonar’s Twitter and Facebook/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage, |
| Date of publication, distribution, etc | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | Vol 20, issue 1, 2020 ( 96–119 p ) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Festival branding is undergoing a revolution based on the consolidation of new communicative behaviours in virtual brand communities (VBCs), above all, channelled through social media platforms. Although the literature on festivals has analysed engagement in VBCs, this study provides an in-depth observation of the profiles of festival VBCs users, how they modulate engagement attributes and behaviours and how these relate to their engagement focus, highlighting festival branding while also considering other main focuses (i.e. social capital creation and place-making). Thus, this article aims to characterize these elements in festivals’ VBCs through a multidimensional analysis of nearly 2150 entries in the Twitter and Facebook VBCs of one of the most prominent music festivals in Europe, Sónar (Barcelona). Moreover, it does so through a longitudinal observation covering a whole year, showing the relevance of ongoing communication to festival success. The results show the benefits (for organizers as well as other users) of understanding these elements and their mutual relationships.<br/> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Morales, Soledad |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 12507 |
| Host Itemnumber | 17118 |
| Place, publisher, and date of publication | London: Sage Publication Ltd, |
| Title | Tourist Studies / |
| International Standard Serial Number | 14687976 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://doi.org/10.1177/1468797619873109 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | E-Journal |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 58072 |
| 700 ## - Added Entry Personal Name | |
| -- | 58073 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
No items available.