Bastard Spice or Champagne of Cinnamon? Conflicting Value Creations along Cinnamon Commodity Chains in Northern Vietnam / (Record no. 13600)

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fixed length control field 02118nab a22002177a 4500
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control field OSt
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control field 20230605144714.0
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Personal name Derks, Annuska
9 (RLIN) 55258
245 ## - TITLE STATEMENT
Title Bastard Spice or Champagne of Cinnamon? Conflicting Value Creations along Cinnamon Commodity Chains in Northern Vietnam /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2020.
300 ## - PHYSICAL DESCRIPTION
Extent Vol. 51, issue 3, 2020 : (895-920p.).
520 ## - SUMMARY, ETC.
Summary, etc In upland northern Vietnam ethnic minority farmers are cultivating what some global retailers refer to as the ‘champagne of cinnamon’. However, a closer examination reveals that this spice is not ‘true cinnamon’ but cassia, with the exact species remaining uncertain. Drawing on commodity chain literature and debates over the creation of value and quality, the aims of this article are twofold. First, it investigates the making of ‘Vietnamese cinnamon’ as it moves from the hills of northern Vietnam to supermarket shelves in the global North, and the actors and livelihoods involved. Second, it explores how different actors define ‘Vietnamese cinnamon’ and infuse it with often-contradictory values. Based on multi-sited ethnographic fieldwork over a four-year period, the study finds that the state and cooperating non-government organizations tend to ignore ongoing taxonomic confusion while creating a geographical indicator to highlight the uniqueness of this commodity. Yet, concurrently, exporters and retailers in the global North focus on other distinctions as key marketing tools including remoteness, ethnicity, taste and health benefits. The article thus calls for an expanded analytical focus on competing value creation for agro-food products and on the impacts for commodity producers, in this case ethnic minority farmers in the global South.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Turner, Sarah
9 (RLIN) 55259
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hạnh, Ngô Thúy
9 (RLIN) 55260
773 0# - HOST ITEM ENTRY
Host Biblionumber 8737
Host Itemnumber 16865
Place, publisher, and date of publication West Sussex John Wiley & Sons Ltd. 1970
Title Development and change
International Standard Serial Number 0012-155X
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Uniform Resource Identifier <a href=" https://doi.org/10.1111/dech.12582"> https://doi.org/10.1111/dech.12582</a>
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Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Articles

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