‘They've Lost It’: A Balancing Act: MVRDV and the Language of Marketing (Record no. 10942)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01062nab a2200181 4500 |
| 005 - DATE & TIME | |
| control field | 20201210111616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201210b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Knikker, Jan |
| 245 ## - TITLE STATEMENT | |
| Title | ‘They've Lost It’: A Balancing Act: MVRDV and the Language of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | Vol 89, ISsue 6, 2019 : (104-109 p.) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Jan Knikker spent a decade honing the public and professional image of OMA before joining MVRDV, another Rotterdam‐based international practice, in 2008 and running its business development, contracts and public relations. He describes MVRDV's corporate communications with clients, which are built on a foundation of speaking their language and being pragmatic. The downside is that not communicating in the sophist ways of the profession can alienate architects from themselves. |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 8720 |
| Host Itemnumber | 15394 |
| Place, publisher, and date of publication | West Sussex John Wiley & Sons Ltd. 1999 |
| Title | Architectural design |
| International Standard Serial Number | 0003-8504 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://doi.org/10.1002/ad.2510 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Articles |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 33900 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
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