Eclipsed by the halo : (Record no. 10607)
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fixed length control field | 02253nab a22002657a 4500 |
005 - DATE & TIME | |
control field | 20200915102507.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200915b ||||| |||| 00| 0 eng d |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Richey, Lisa Ann |
245 ## - TITLE STATEMENT | |
Title | Eclipsed by the halo : |
Sub Title | ‘Helping’ brands through dissociation |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Sage |
Date of publication, distribution, etc | 2019 |
300 ## - PHYSICAL DESCRIPTION | |
Pages | Vol 9, Issue 1, 2019:(78-82 p.) |
520 ## - SUMMARY, ETC. | |
Summary, etc | ‘Helping’ distant others through ‘Brand Aid’ humanitarianism may be one of the most successful dissociational branding practices of all. In this short commentary, I argue that humanitarian ‘helping’ itself can become a branded commodity, as understood by Ibert et al. (2019). I draw on the dissociational framework to reconsider the concept of ‘brand aid’ as a link between ethical consumption, international development, and the commodification of humanitarianism. In brand aid, the ‘ethical’ action proposed by a consumption choice triggers the ‘helping’ of distant and disengaged Others. This results in reshaping the real or imagined ethical obligations across networks of solidarity, where dissociational symbolic value moves from consumption back to production and is deflected onto suffering Others. In these chains of value, the conditions of production become eclipsed by the halo of helping through consumption. Ethical consumption is becoming less possible, humanitarianism is increasingly commodified, and ‘partnerships’ meant to alleviate global suffering are becoming more complicated than ever before. Cultural economic geography can deepen our knowledge of how maintaining inequalities can produce surplus value through ‘helping’, and how this is embedded in strategic and habitual forms of dissociation from global ills. |
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Subject | brand aid |
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Subject | sustainable development goals (SDGs) |
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Subject | partnerships |
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Subject | humanitarianism |
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Subject | global value chains |
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Subject | ethical consumption |
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Subject | commodification |
773 0# - HOST ITEM ENTRY | |
Host Biblionumber | 10527 |
Host Itemnumber | 15376 |
Place, publisher, and date of publication | Sage Publications Ltd., 2019 |
Title | Dialogues in human geography. |
Record control number | (OSt)20840795 |
International Standard Serial Number | 2043-8214 |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://doi.org/10.1177/2043820619831139 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Articles |
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-- | ddc |
No items available.