Eclipsed by the halo : (Record no. 10607)

MARC details
000 -LEADER
fixed length control field 02253nab a22002657a 4500
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control field 20200915102507.0
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Personal name Richey, Lisa Ann
245 ## - TITLE STATEMENT
Title Eclipsed by the halo :
Sub Title ‘Helping’ brands through dissociation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Pages Vol 9, Issue 1, 2019:(78-82 p.)
520 ## - SUMMARY, ETC.
Summary, etc ‘Helping’ distant others through ‘Brand Aid’ humanitarianism may be one of the most successful dissociational branding practices of all. In this short commentary, I argue that humanitarian ‘helping’ itself can become a branded commodity, as understood by Ibert et al. (2019). I draw on the dissociational framework to reconsider the concept of ‘brand aid’ as a link between ethical consumption, international development, and the commodification of humanitarianism. In brand aid, the ‘ethical’ action proposed by a consumption choice triggers the ‘helping’ of distant and disengaged Others. This results in reshaping the real or imagined ethical obligations across networks of solidarity, where dissociational symbolic value moves from consumption back to production and is deflected onto suffering Others. In these chains of value, the conditions of production become eclipsed by the halo of helping through consumption. Ethical consumption is becoming less possible, humanitarianism is increasingly commodified, and ‘partnerships’ meant to alleviate global suffering are becoming more complicated than ever before. Cultural economic geography can deepen our knowledge of how maintaining inequalities can produce surplus value through ‘helping’, and how this is embedded in strategic and habitual forms of dissociation from global ills.
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Subject brand aid
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Subject sustainable development goals (SDGs)
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Subject partnerships
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Subject humanitarianism
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Subject global value chains
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Subject ethical consumption
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Subject commodification
773 0# - HOST ITEM ENTRY
Host Biblionumber 10527
Host Itemnumber 15376
Place, publisher, and date of publication Sage Publications Ltd., 2019
Title Dialogues in human geography.
Record control number (OSt)20840795
International Standard Serial Number 2043-8214
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://doi.org/10.1177/2043820619831139
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Koha item type Articles
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