Ogilvy on Advertising in the Digital Age/ (Record no. 10407)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02022 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200217192853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200214b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781847960870 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SPAB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.144 |
| Item number | YOU-O |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Young, Miles |
| 9 (RLIN) | 25979 |
| 245 ## - TITLE STATEMENT | |
| Title | Ogilvy on Advertising in the Digital Age/ |
| Statement of responsibility, etc | Miles Young |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Goodman Book |
| Date of publication, distribution, etc | 2017. |
| Place of publication, distribution, etc | London: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: View from Touffou --<br/>1. Codetta --<br/>2. The digital revolution --<br/>3. The short march --<br/>4.The digital ecosystem --<br/>5. To be or not to be a millenniall --<br/>6. The post-modern brand --<br/>7. Content is king; but what does it mean --<br/>8. Creativity in the digital age --<br/>9. Data: The currency of the digital age --<br/>10. "Only connect" --<br/>11. Creative technology: The sweet spot --<br/>12. The three battlegrounds --<br/>13. Digital transformations --<br/>14. Five giants of advertising in the digital age --<br/>15. My brain hurts --<br/>16. The new shape of the world --<br/>17. Culture, courage, clients and castanets --<br/>18. Epilogue. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gave valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. However, the book is now 30 years old and much has changed in the advertising industry. Written by current CEO Miles Young, Ogilvy on Advertising in the Digital Age examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan, to the importance of branding and creating content for viewers to interact with. Enriched with examples from previous Ogilvy campaigns for international brands such as Coca-Cola, Louis Vuitton, IBM and American Express, plus anecdotes from Young's own career, this book reveals the secrets of successful advertising in the twenty-first century. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising. |
| 9 (RLIN) | 25980 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library, SPAB | Library, SPAB | H-1 | 13/02/2020 | 1957.74 | 2 | 659.144 YOU-O | 011171 | 14/08/2023 | 02/08/2023 | 2922.00 | 13/02/2020 | Books |