Non-Designer's Design Book, (Record no. 10400)

MARC details
000 -LEADER
fixed length control field 04401 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200131184840.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200131b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133966152
040 ## - CATALOGING SOURCE
Transcribing agency SPAB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 686.2252
Item number WIL-N
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Williams, Robin
9 (RLIN) 25757
245 ## - TITLE STATEMENT
Title Non-Designer's Design Book,
250 ## - EDITION STATEMENT
Edition statement 4th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Peachpit Press
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent 239 p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note <br/> Is this book for you? --<br/>[I.] Design principles : 1. Introduction : Joshua tree epiphany ; Four basic principles --<br/>2. Proximity : Basic purpose ; How to get it ; What to avoid --<br/>3. Alignment : Basic purpose ; How to get it ; What to avoid --<br/>4. Repetition : Basic purpose ; How to get it ; What to avoid --<br/>5. Contrast : Basic purpose ; How to get it ; What to avoid --<br/>6. Review of the four design principles : Proximity ; Alignment ; Repetition ; Contrast ; Little quiz #1: Design principles ; Little quiz #2: Redesign this ad --<br/>7. Design with color : The amazing color wheel ; Color relationships : Complementary; Triads; Split complement triads; Analogous colors ; Shades and tints : Make your own shades and tints; Monochromatic colors; Shades and tints in combination ; Watch the tones ; Warm colors vs cool colors ; How to begin to choose? ; CMYK vs. RGB: print vs web ; Print vs. web color models ; Little quiz #3: Color --<br/>8. Extra tips & tricks : Creating a package or brand --<br/>Business cards : Tips on designing business cards : Format ; Type size ; Create a consistent image on all pieces --<br/>Letterhead and envelopes : Tips on letterhead and envelope design : Envelope size ; Create a focal point ; Alignment ; Second page ; Faxing and copying --<br/>Flyers : Tips on designing flyers : Create a focal point ; Use subheads that contrast ; Repetition ; Alignment --<br/>Newsletters : Tips on designing newsletters : Alignment ; Paragraph indents ; Not Helvetica/Arial! ; Readable body copy --<br/>Brochures : Tips on designing brochures : Contrast ; Repetition ; Alignment ; Proximity --<br/>Postcards : Tips on designing postcards : What's your point? ; Grab their attention ; Contrast ; In general --<br/>Advertising : Tips on designing ads : Contrast ; Type choices ; Reverse type --<br/>Résumés : Tips on designing résumés : Contrast ; Repetition ; Alignment ; Match the design to the medium --<br/>[II.] Designing With Type : 9. Essentials of typography : One space after punctuation ; Quotation marks ; Apostrophes : Little quiz #4: Apostrophes ; Dashes ; Special characters ; Accent marks ; Capitals ; Underlining ; Kerning ; Widows and orphans ; Miscellaneous --<br/>10. Type (& life) : Concord ; Conflict ; Contrast --<br/>11. Categories of type : Oldstyle ; Modern ; Slab serif ; Sans serif ; Script ; Decorative ; Be conscious : Little quiz #5: Categories of type; Little quiz #6: Thick/thin transitions ; Little quiz #7: Serifs --<br/>12. Type contrasts : Size ; Weight ; Structure ; Form ; Direction ; Color ; Combine the contrasts ; Little quiz #8: Contrast or conflict ; Little quiz #9: Dos and don'ts ; Exercise in combining contrasts --<br/>[III.] A few extras : Does it make sense? : Process ; An exercise ; Okay: redesign this! --<br/>14. Answers & suggestions : Quiz answers ; Designer eye suggestions --<br/>15. Typefaces in this book : Primary faces ; Modern ; Oldstyle ; Slab serif ; Sans serif ; Script ; Ornaments ; Decorative.
520 ## - SUMMARY, ETC.
Summary, etc Overview: For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer's Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you're a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Layout (Printing)
9 (RLIN) 14387
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic design (Typography)
9 (RLIN) 25758
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Edition électronique.
9 (RLIN) 25759
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     Library, SPAB Library, SPAB H-1 27/01/2020 1805.90 3 2 686.2252 WIL-N 011162 25/05/2023 11/05/2023 2617.25 27/01/2020 Books Rec. by Saurabh Tewari

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