User experience research : discover what customers really want /
Gage, Marty
User experience research : discover what customers really want / Marty Gage (Author), Spencer Murrell (Author) - Wiley 2022 - 269 p.
The Design Thinking Process The Six Key Principles for Successful User Research How to Use This Book A User-Driven Perspective on Design Thinking Defining Value: What People Really Want Ideal Experience Research Define Your Research Objectives Select a Research Approach Consider the End Deliverable Identify Participation Criteria Create a Screener Find Your Participants 10 12 14 18 20 22 40 44 52 62 64 68 Contents Making Experiences Actionable Introduction Choosing a Research Approach Finding Your Target User 1 2 3 8 User Experience Research: Discover What Customers Really Want Prepare for the Study Finalize Your Setup Solidify the Approach Code the Data Identify Themes Synthesize Themes Model Experiences Design Sourcebooks Create Storyboards Formulate Your Questions Create a Discussion Guide Conduct Interviews Structure Your Data Use a Spreadsheet Tool Take Good Notes Understand the Applications of Collaging Prepare Collage Exercises Conduct Collage Exercises Approaches to Contextual Inquiry Know Your Documentation Options Conduct an Efficient & Effective Inquiry 76 80 84 98 104 106 114 118 142 160 164 170 182 184 188 196 206 216 228 236 244 252 260 Having Effective Conversations Conducting Research Capturing Clear Data Finding the Big Ideas Describing Experiences With Stimuli Telling the Story of the Future Appendix Index Understanding the Situations of Use 4 8 5 9 6 10 7 9 Contents ntroduction The Design Thinking Process 10 The Six Key Principles for Successful User Research 12 How to Use This Book 14 1 Making Experiences Actionable A User-Driven Perspective on Design Thinking 18 Defining Value: What People Really Want 20 Ideal Experience Research 22 2 Choosing a Research Approach Define Your Research Objectives 40 Select a Research Approach 44 Consider the End Deliverable 52 3 Finding Your Target User Identify Participation Criteria 62 Create a Screener 64 Find Your Participants 68 4 Having Effective Conversations Formulate Your Questions 76 Create a Discussion Guide 80 Conduct Interviews 84 5 Capturing Clear Data Structure Your Data 98 Use a Spreadsheet Tool 104 Take Good Notes 106 6 Describing Experiences With Stimuli Understand the Applications of Collaging 114 Prepare Collage Exercises 118 Conduct Collage Exercises 142 7 Understanding the Situations Of Use Approaches to Contextual Inquiry 160 Know Your Documentation Options 164 Conduct an Efficient & Effective Inquiry 170 8 Conducting Research Prepare for the Study 182 Finalize Your Setup 184 Solidify the Approach 188 9 Finding the Big Ideas Code the Data 196 Identify Themes 206 Synthesize Themes 216 10 Telling the Story of the Future Model Experiences 228 Design Sourcebooks 236 Create Storyboards 244 Appendix 252 Index 260
"50% of new product introductions fail--and this rate hasn't changed in 40 years! The main cause is too many designers, product teams, and marketers ignore the first step in the Design Thinking process-- user research. User experience research and testing, gives you a deep understanding of who your target customers are--and what they really want in your product or service. This book explains the fundamentals of user research and testing so your new products succeed and sell. User Experience Research helps you eliminate guesswork and hunches about what the target audience actually wants--by helping you uncover big ideas and insights based on testing and research. If your team wants to create category-leading products and experiences, revitalize brands, or grow usage and adoption of a key product or service, read and implement this book together. It will help your entire team and organization focus more deeply on your target customers"-- Provided by publisher
9781119884217
Consumer satisfaction
Customer services
Human engineering
Industrial design
Product design
745.2 / GAG-U
User experience research : discover what customers really want / Marty Gage (Author), Spencer Murrell (Author) - Wiley 2022 - 269 p.
The Design Thinking Process The Six Key Principles for Successful User Research How to Use This Book A User-Driven Perspective on Design Thinking Defining Value: What People Really Want Ideal Experience Research Define Your Research Objectives Select a Research Approach Consider the End Deliverable Identify Participation Criteria Create a Screener Find Your Participants 10 12 14 18 20 22 40 44 52 62 64 68 Contents Making Experiences Actionable Introduction Choosing a Research Approach Finding Your Target User 1 2 3 8 User Experience Research: Discover What Customers Really Want Prepare for the Study Finalize Your Setup Solidify the Approach Code the Data Identify Themes Synthesize Themes Model Experiences Design Sourcebooks Create Storyboards Formulate Your Questions Create a Discussion Guide Conduct Interviews Structure Your Data Use a Spreadsheet Tool Take Good Notes Understand the Applications of Collaging Prepare Collage Exercises Conduct Collage Exercises Approaches to Contextual Inquiry Know Your Documentation Options Conduct an Efficient & Effective Inquiry 76 80 84 98 104 106 114 118 142 160 164 170 182 184 188 196 206 216 228 236 244 252 260 Having Effective Conversations Conducting Research Capturing Clear Data Finding the Big Ideas Describing Experiences With Stimuli Telling the Story of the Future Appendix Index Understanding the Situations of Use 4 8 5 9 6 10 7 9 Contents ntroduction The Design Thinking Process 10 The Six Key Principles for Successful User Research 12 How to Use This Book 14 1 Making Experiences Actionable A User-Driven Perspective on Design Thinking 18 Defining Value: What People Really Want 20 Ideal Experience Research 22 2 Choosing a Research Approach Define Your Research Objectives 40 Select a Research Approach 44 Consider the End Deliverable 52 3 Finding Your Target User Identify Participation Criteria 62 Create a Screener 64 Find Your Participants 68 4 Having Effective Conversations Formulate Your Questions 76 Create a Discussion Guide 80 Conduct Interviews 84 5 Capturing Clear Data Structure Your Data 98 Use a Spreadsheet Tool 104 Take Good Notes 106 6 Describing Experiences With Stimuli Understand the Applications of Collaging 114 Prepare Collage Exercises 118 Conduct Collage Exercises 142 7 Understanding the Situations Of Use Approaches to Contextual Inquiry 160 Know Your Documentation Options 164 Conduct an Efficient & Effective Inquiry 170 8 Conducting Research Prepare for the Study 182 Finalize Your Setup 184 Solidify the Approach 188 9 Finding the Big Ideas Code the Data 196 Identify Themes 206 Synthesize Themes 216 10 Telling the Story of the Future Model Experiences 228 Design Sourcebooks 236 Create Storyboards 244 Appendix 252 Index 260
"50% of new product introductions fail--and this rate hasn't changed in 40 years! The main cause is too many designers, product teams, and marketers ignore the first step in the Design Thinking process-- user research. User experience research and testing, gives you a deep understanding of who your target customers are--and what they really want in your product or service. This book explains the fundamentals of user research and testing so your new products succeed and sell. User Experience Research helps you eliminate guesswork and hunches about what the target audience actually wants--by helping you uncover big ideas and insights based on testing and research. If your team wants to create category-leading products and experiences, revitalize brands, or grow usage and adoption of a key product or service, read and implement this book together. It will help your entire team and organization focus more deeply on your target customers"-- Provided by publisher
9781119884217
Consumer satisfaction
Customer services
Human engineering
Industrial design
Product design
745.2 / GAG-U