Design Thinking: Process & Methods/

Curedale, Robert

Design Thinking: Process & Methods/ Peter H. Jones - 5th Edition - Topanga: Design Community College, 2019. - 665 p.

History
Evolving design practice
Education
Who is using design thinking?
What is design thinking?
Applying design thinking in your organization
Design sprints
Business model canvas
Process overview
Planning
Warming up
Discovery
Synthesis
Point of view
the ideation phase
Prototyping phase
Validation
Implementation
Design thinking for your life
Visualization
Templates

"Design thinking has become the new design doing and is sweeping the globe. Design thinking's impact on how organizations go about solving problems, has been profound. Design Thinking has the power to transform nearly everything. It is a human-centered approach for finding innovative real solutions to tough problems. Design thinking combines the approaches of design, management, and science to solving a wide range of difficult challenges. Design thinking can be used to develop products, services, and experiences as well as design and business strategy. Design, engineering, and business management students need to be equipped with design thinking to manage and lead innovation in organizations. There is a growing body of evidence which demonstrates that the application of design thinking to business provides greater ROI, increases employee and customer satisfaction, and creates more innovative and differentiated products and services."

9781940805450


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