Innovative promotions that work:

Cyr , Lisa L.

Innovative promotions that work: A quick guide to the essentials of effective design Lisa L.Cyr - Massachusetts; Rockport Publishers Inc, 2006. - 192 p.

Cover --
Title --
Contents --
Introduction --
Image and Brand-Building Promotions --
Be Inspired --
Invitations, Announcements, and Cards --
The Big Idea --
Keepsake Promotions --
Get Production Savvy --
Publication and Newsletter Promotions --
Treading New Ground --
Campaigns --
Directory of Suppliers and Manufacturers --
Directory of Contributors --
About the Author

9781592532193


Graphic arts -- Vocational guidance.
Sales promotion -- Case studies.
Graphic arts -- Marketing.

741.60688 / CYR-I

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