Innovative promotions that work:
Cyr , Lisa L.
Innovative promotions that work: A quick guide to the essentials of effective design Lisa L.Cyr - Massachusetts; Rockport Publishers Inc, 2006. - 192 p.
Cover --
Title --
Contents --
Introduction --
Image and Brand-Building Promotions --
Be Inspired --
Invitations, Announcements, and Cards --
The Big Idea --
Keepsake Promotions --
Get Production Savvy --
Publication and Newsletter Promotions --
Treading New Ground --
Campaigns --
Directory of Suppliers and Manufacturers --
Directory of Contributors --
About the Author
9781592532193
Graphic arts -- Vocational guidance.
Sales promotion -- Case studies.
Graphic arts -- Marketing.
741.60688 / CYR-I
Innovative promotions that work: A quick guide to the essentials of effective design Lisa L.Cyr - Massachusetts; Rockport Publishers Inc, 2006. - 192 p.
Cover --
Title --
Contents --
Introduction --
Image and Brand-Building Promotions --
Be Inspired --
Invitations, Announcements, and Cards --
The Big Idea --
Keepsake Promotions --
Get Production Savvy --
Publication and Newsletter Promotions --
Treading New Ground --
Campaigns --
Directory of Suppliers and Manufacturers --
Directory of Contributors --
About the Author
9781592532193
Graphic arts -- Vocational guidance.
Sales promotion -- Case studies.
Graphic arts -- Marketing.
741.60688 / CYR-I